Spice Strike brings heat with attitude. I designed this logo for a bold, flavor-loving audience, this fictional hot sauce brand needed a logo that felt just as fiery as the product itself. I set out to make typography the star combining letterforms with subtle imagery to create a logo that strikes the perfect balance between spice and style. I specifically challenged myself to have the pepper graphic take the place of one of the letters in the name of the company.

I designed this logo entirely in Adobe Illustrator, the logo integrates visual elements directly into the type, allowing the name to do all the talking while still sparking curiosity with the illustration directly in the middle of it. This design plays with flame-like curves, while hitting some sharp angles, and has energetic movement to reflect the intensity and excitement of a seriously good hot sauce. This brand identity doesn’t whisper, it shouts but modestly. The use of color keeps this logo extremely sleek while remaining playful.