Roanies is not your average energy drink it's a burst of boldness, inspired by the electric style and unapologetic presence of Chappell Roan. Designed for the free-spirited, color-loving crowd that lives for a little chaos, this label is as extra as the energy it promises.

Built primarily with hand-drawn illustration in Adobe Illustrator, the design leans fully into psychedelic aesthetics, think swirling patterns, dreamy eyes, and playful shapes that look like they were pulled from a fever dream at a Chappell Roan concert. Pulling inspiration from especially brew cans from breweries, I allowed my illustration to do most of the talking.  Typography was deliberately secondary, allowing the imagery to lead the experience while still feeling cohesive and loud.

As this is my first food label project, I dove deep into every angle, layout, flow, nutritional elements, and how the artwork would wrap and move on a real can. The result? A label that doesn't just sit on a shelf, it performs on the shelf. Roanies is a celebration of weird, wild energy , and the fans who feel most alive when they’re dancing at the Pink Pony Club.