As part of a full branding package for PEAK, an outdoors-inspired brewery, I designed a clean and engaging three pages of a website: A home, an about, and a products page. The goal? To translate the brand’s adventurous spirit into a digital space that feels fresh, approachable, and easy to explore, like your favorite trailhead on a sunny afternoon.

Each page was built with clarity and purpose, blending playful touches with straightforward layouts. Making it easy to consume the information each page displays. The Home page sets the tone with bold imagery of the brewery itself and quick navigation, while the products page invites visitors into the story behind the brew, which is rooted in nature, passion, and craft. The about page keeps things simple and satisfying, letting the company speak for itself with crisp columns and clean typography. Also, utilizes a design at the top of the page using secondary icons that I created as well.

The design reflects the brand’s outdoorsy vibe without overwhelming the user, it lets negative space, minimal color accents, and thoughtful hierarchy do the heavy lifting. PEAK’s webpages feel like a breath of mountain air. They are inviting, refreshing, and enjoyable to explore.