For this project, I created a logo for PEAK, a fictional brewery inspired by the rugged beauty of the outdoors. The concept was rooted in the spirit of exploration and the brand identity was crafted for young adventurers who appreciate a cold brew after a long hike or a weekend in the woods. I intentionally separated the wordmark from the icon to give the brand more flexibility across packaging and merchandise. The name PEAK stands strong on its own, evoking both altitude and ambition, while the accompanying graphic nods to mountain silhouettes and natural elements without overwhelming the identity. Every detail was shaped in Adobe Illustrator, with clean vector lines and a muted, earthy palette to match the brewery’s vibe. The end result is a bold yet grounded logo system that feels right at home on a trail map, a growler, or a tap handle.